The task was to create a Mark for existing logo "Joy&Co." (Collaboration) and to suggest the direction for branding appearance. Joy&Co is an on-line service for custom printing cards. The main objective was to convey the idea of collaboration between designers and customers, using special tools, provided by this service. After the first round we have chosen the Love-cards concept and in the second round I came up with 3 options of mark.
Regarding branding, I suggested to set up the rules of maximal simplicity of composition and coloring for brand elements, to enable my client to present any mock-up with cards. This freedom in using different images as a background for adverts and banners will work perfectly for such kind of brand.