But let me tell you the story...
Once upon a time lived Insomniac. A web-browser, created specially to help tickets brokers to get the best seats. After a long way, Insomniac became the most important tool for ticket brokers.
But he didn’t look cool enough:
But he didn’t look cool enough:
The work of ticket brokers is quite hard, most sales start at 5am.
“Let’s wake them up!” – the client said.
In a couple of days I came up with an “energy drink” concept.
We got rid of his legs and mouth, focusing on his eye!
We got rid of his legs and mouth, focusing on his eye!
We chose the hot energy from the fire’s flame as a primary colour for the character, taking the color of the blue energy as a contrast background and the second main color of the brand.
Thanks for your time!