But let me tell you the story...
Once upon a time lived Insomniac. A web-browser, created specially to help tickets brokers to get the best seats. After a long way, Insomniac became the most important tool for ticket brokers. 
But he didn’t look cool enough:
The work of ticket brokers is quite hard, most sales start at 5am. 
“Let’s wake them up!” – the client said.
In a couple of days I came up with an “energy drink” concept. 
We got rid of his legs and mouth, focusing on his eye!
We chose the hot energy from the fire’s flame as a primary colour for the character, taking the color of the blue energy as a contrast background and the second main color of the brand.
Thanks for your time!
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